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TUP 2016 Communication Activities Section (L3)
Communication is more than a phone call, and the mixture of modes continues to shift. Text messaging is more popular among some segments and on certain devices than on others. Similarly, email and...
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TUP 2016 Shopping Activities Section (L2)
Connected Devices are shopping and purchasing tools for many adults. However, not all shop and buy in the same way. While some sit comfortably by their Home Desktop PC, ordering products for home...
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TUP 2016 Work/Self PCs Section (E3)
PCs provided by one’s employer or in self-employment are meant to be used only for work activities. Throughout their one life, users bring their experiences and preferences with them as they move...
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TUP 2016 Device OS Ecosystems Section (D3)
No Connected Device is an island – each is part of an ecosystem. While Google, Apple, and Microsoft each want to attract users who will use their Operating Systems across all of their devices, that’s...
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TUP 2016 Home/Family PCs Section (E2)
Home PCs are the most widely-used Connected Device. Connected Users use more than one type of device, yet continue to rely on their Home PCs. Home PCs are increasingly being used for different...
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TUP 2016 Device Combinations Section (D1)
It’s not enough to be connected to the Internet, work, or friends. Today’s technology users want – and have – many ways to connect. They increasingly juggle a combination of devices and experiences,...
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Apple – Examples of questions addressed in TUP 2016
Apple Inc. – love them or hate them – are a formidable force in the technology market. Apple’s wide range of products has arguably created demand through its innovation and execution. Meanwhile, Apple...
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Employee Communication Profiles and Trends
Innovation begins at home, and employees bring it to work, often despite fierce employer resistance. Employers have many good reasons to set and enforce policies and procedures, from security concerns...
View ArticleTUP Section-TVs, Boxes, or Services, TV or Video Watching
Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already...
View ArticleTUP Trends Datasets
Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail. In 1983, when TUP began, IBM PCs were in use within a small segment of the population and...
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